Molded by my diverse cultural and professional background, I strive to shape brands by creating intuitive products with good, uncomplicated design.
My background as a multidisciplinary designer has taught me that design is the equivalent of giving the consumer a lasting visual receipt, and more importantly, that I'm only as good as the people I work with.
Molded by my diverse cultural and professional background, I strive to shape brands by creating intuitive products with good, uncomplicated design.
My background as a multidisciplinary designer has taught me that design is the equivalent of giving the consumer a lasting visual receipt, and more importantly, that I'm only as good as the people I work with.
Molded by my diverse cultural and professional background, I strive to shape brands by creating intuitive products with good, uncomplicated design.
My background as a multidisciplinary designer has taught me that design is the equivalent of giving the consumer a lasting visual receipt, and more importantly, that I'm only as good as the people I work with.
Let's create something together.
Let's create something together.
Let's create something together.
2019-2023
The Charles Group, NYC
The Charles Group, NYC
Associate Design Director
Associate Design Director
The Charles Group, NYC
Associate Design Director
Design Direction
Creative Direction
Branding
Visual Design
Web Design
UI Design
Management & Mentorship
Responsible for the creation, design, strategy and production work of multiple clients in various industries such as hospitality, real estate, luxury, beauty and lifestyle. Additionally, I mentored and managed junior to mid-levels designers during my time at The Charles.
Notable clients include:
✽ Cartier
✽ Omega
✽ Wine Enthusiast
✽ St~Germain
✽ Gurney's Resorts
✽ Bessemer Trust
✽ Erno Laszlo
✽ Ingredients
✽ Aspen Street Lodge
and more.
Responsible for the creation, design, strategy and production work of multiple clients in various industries such as hospitality, real estate, luxury, beauty and lifestyle. Additionally, I mentored and managed junior to mid-levels designers during my time at The Charles.
Notable clients include:
✽ Cartier
✽ Omega
✽ Wine Enthusiast
✽ St~Germain
✽ Gurney's Resorts
✽ Bessemer Trust
✽ Erno Laszlo
✽ Ingredients
✽ Aspen Street Lodge
and more.
2017-2019
Atelier Doré (Now known as beauty company Doré), NYC
Atelier Doré (Now known as beauty company Doré), NYC
Art Director
Art Director
Atelier Doré (Now known as beauty company Doré), NYC
Art Director
Creative Direction
Branding
Art Direction
Editorial Design
Responsible for the art direction of all weekly photoshoots in addition to the redesign of the company’s brand identity, merch and web design.
Notable clients include:
✽ Ganni
✽ Moda Operandi
✽ Augustinus Bader
✽ Calvin Klein
✽ Lingerie Française
✽ Le Méridien
and more.
Responsible for the art direction of all weekly photoshoots in addition to the redesign of the company’s brand identity, merch and web design.
Notable clients include:
✽ Ganni
✽ Moda Operandi
✽ Augustinus Bader
✽ Calvin Klein
✽ Lingerie Française
✽ Le Méridien
and more.
2012-2016
Leo Burnett, Beirut
Leo Burnett, Beirut
Art Director
Art Director
Leo Burnett, Beirut
Art Director
Art Direction
Graphic Design
Branding
Responsible for the art direction of 360 campaigns including OOH, TV, Print, Radio and Activations, Brand Identity and Visual Design
Notable clients include:
✽ Procter and Gamble
✽ Max Factor
✽ Ixsir Wines
✽ Ahmed Seddiqi & Sons
and more.
Responsible for the art direction of 360 campaigns including OOH, TV, Print, Radio and Activations, Brand Identity and Visual Design
Notable clients include:
✽ Procter and Gamble
✽ Max Factor
✽ Ixsir Wines
✽ Ahmed Seddiqi & Sons
and more.
Education
Fluent in
✽ French
✽ English
✽ Arabic
General Assembly, 2016, NYC
User Experience Design Immersive Class
Lebanese American University, 2008 — 2012
BA in Graphic Design, with Honors
Grand Lycée Franco Libanais
General Assembly, 2016, NYC
User Experience Design Immersive Class
Lebanese American University, 2008 — 2012
BA in Graphic Design, with Honors
Grand Lycée Franco Libanais